According to a report in the Sports Business Daily, the naming rights for the Los Angeles Memorial Coliseum have been sold to United Airlines in a deal that is reported to be for $70 million over 15 years.
USC had the rights to make the sale, which is the richest for a college football stadium, as part of the lease the university obtained in recent years to manage the historical venue. Fox Sports, which also manages USC media properties such as the game day radio broadcasts, was also involved in the sale.
It has not yet been announced how the United name will be incorporated into the overall stadium name.
The Coliseum has begun a $270 million renovation that will involve seat relocations, a restoration of the Peristyle, and construction of a large Tower structure to host suites, club seating, press box, etc.